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Social Media
Marketing Academy

Become a more accomplished Social Media Marketer, armed with a toolkit full of practical advice, tactics and frameworks to immediately put into action.
Send me the Curriculum
An 8-week online cohort learning programme led by Dom Hay & Andrew Ferdinando. Learn the practical Social Media skills you need to impact your business & your career.
"My time at the Insightful Academy has been invaluable, thanks to Dom, Andrew and my fellow marketers. Upon graduating the programme, I secured my first job within the digital marketing space after learning from industry experts and receiving the best digital marketing skills and knowledge. I would highly recommend the Academy to others.  Dayna Pearce, Digital Marketer
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"The Insightful team have the most incredible social media marketing experience on top of being simply amazing individuals. We can highly recommend them to anyone in retail, from the CEO to the digital team.  Juanita Neville -Te Rito, Director at Retail X
Who's it for?
The Business Owner
The Business Owner who is determined to grab marketing by the scruff of the neck and take ownership of social.
The Recent Graduate
A graduate recently out of Uni who wants to add professional rigour and structure to their social media work.
The Many Hats!
A member of your team who wears several hats, is keen as mustard and has been "given" the marketing.
About The Programme
Add Professional Rigour & Structure To Your Social Marketing

We designed this programme to be immersive. We want you to fully commit and dive in for 8 weeks.

We promise an interactive, engaging and knowledge filled experience with genuine impact for you and your business.

Week by week you'll build your Master Plan, a strategic document which will leave you with a holistic social media plan for your business.

You'll finish the programme with a comprehensive skillset and a certificate to prove it.

Delivered Live via Zoom, below is a sneak peak as to what you can expect ...

The Detail
  • 16 modules over 8 weeks
  • Tues & Thurs each week
    •  10am to 12pm NZST  / 8am to 10am AEST
  • Each module = 2 hrs 
  • Facilitated Live By Zoom
  • Interactive sessions include slide decks, breakout rooms, guest speakers, examples galore, whiteboarding, homework & more
  • All modules recorded for easy catchup
  • Successful completion required for certificate
Key Topics Covered
  • Social Media Strategy
  • Brand Positioning
  • Content planning
  • Facebook strategy
  • Instagram strategy
  • LinkedIn strategy
  • TikTok strategy
  • Content design
  • Video Production
  • Google Analytics
Send me all the details
Meet Your Instructors
Dom Hay
Ex Agency Principal

20 years in agencies spanning London, Sydney & Auckland with clients Unilever, Volvo & Virgin. And 5+ years training & coaching Social Marketing teams.
Andrew Ferdinando
Social Media Strategist

Having built and sold his own business in London, Andrew moved to NZ where he's spent the last 8 years coaching & advising companies on digital & social marketing strategy.
Louise Delaveau
Instagram Specialist

Social Marketer and Insta guru for brands through her agency, Bylou, Louise is also Head of Social Insights at Insightful.
James Gunson
Google Analytics Specialist

Super-smart ex-lawyer, James is operational lead at Search agency Insight Online, and expert in Paid Search and Google Analytics.
Stephanie attended our recent Academy programme. In this video she talks about:
  • Why she joined up
  • Who else was on the programme
  • How the course was designed & delivered
  • The 1 aspect that really stood out
  • The immediate impact she has seen in her marketing efforts. 
To learn more about our next programme, click below.
Next Intake
Social Media Marketing Academy

Oct 18 - Dec 13

Tues & Thurs

8 weeks

Live via Zoom

Full Programme Details
Submit the form and we'll send you the following:
  • Complete Programme Curriculum
  • All pricing including:
    • Current offers
    • Payment plans
Upon Successful completion of the programme you'll receive a certificate from The Insightful Social Media Marketing Academy