Social Media
Marketing Academy

Become a more accomplished Social Media Marketer, armed with a toolkit full of practical advice, tactics and frameworks to immediately put into action.
A 10-week-long immersive workshop style programme led by Dom Hay & Andrew Ferdinando. Learn the practical Social Media skills you need to impact your business & your career.
"Dom and Andrew are such an integral part of my business. Their backgrounds hailing from London & Sydney with big and small business, as well as agency, weave together something unique and special. They have a deep understanding of social media within a marketing context, producing extraordinary results and enabling businesses to sit above their competition. Sam Fernandes, Agency Principal
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"The Insightful team have the most incredible social media marketing experience on top of being simply amazing individuals. We can highly recommend them to anyone in retail, from the CEO to the digital team.  Juanita Neville -Te Rito, Director at Retail X
Who's it for?
The Business Owner
The Business Owner who is determined to grab marketing by the scruff of the neck and take ownership of social.
The Recent Graduate
A graduate recently out of Uni who wants to add professional rigour and structure to their social media work.
The Many Hats!
A member of your team who wears several hats, is keen as mustard and has been "given" the marketing.
About The Programme
Add Professional Rigour & Structure To Your Social Marketing
We designed this programme to be immersive. We want you to fully commit and dive in for 10 weeks.

We promise an interactive, engaging and knowledge filled experience with genuine impact for you and your business.

Week by week you'll build your Masterplan, a strategic document which will leave you with a holistic social media plan for your business.

You'll finish the programme with a comprehensive skillset and a certificate to prove it. 
The Detail
  • 20 modules over 10 weeks
  • Tues & Thurs, 2pm to 4pm each week
  • Each module = 2 hrs 
  • Facilitated Live By Zoom
  • Interactive sessions include slide decks, breakout rooms, guest speakers, examples galore, whiteboarding, homework & more
  • Successful completion required for certificate
Topics We Cover
  • Social Media Strategy
  • Brand Positioning
  • Content planning
  • Facebook strategy
  • Instagram strategy
  • LinkedIn strategy
  • TikTok strategy
  • Content design
  • Video Production
  • Google Analytics
Meet Your Instructors
Dom Hay
Ex Agency Principal

20 years in agencies spanning London, Sydney & Auckland with clients Unilever, Volvo & Virgin. And 5+ years training & coaching Social Marketing teams.
Andrew Ferdinando
Social Media Strategist

Having built and sold his own business in London, Andrew moved to NZ where he's spent the last 8 years coaching & advising companies on digital & social marketing strategy.
Louise Delaveau
Instagram Specialist

Social Marketer and Insta guru for brands through her agency, Bylou, Louise is also Head of Social Insights at Insightful.
James Gunson
Google Analytics Specialist

Super-smart ex-lawyer, James is operational lead at Search agency Insight Online, and expert in Paid Search and Google Analytics.
Next Intake
Social Media Marketing Academy

25 Jan - 31 Mar

Tues & Thurs

10 weeks

Live via Zoom

Register interest
Submit the form and we'll send you the following:
  • Complete Programme Curriculum
  • All pricing including:
    • Current offers
    • Payment plans
Upon Successful completion of the programme you'll receive a certificate from The Insightful Social Media Marketing Academy