Social Media Marketing Academy

Social Media
Marketing Academy

Become a more accomplished Social Media Marketer, armed with a toolkit full of practical advice, tactics and frameworks to immediately put into action.

An 8-week online cohort learning programme led by Dom Hay & Andrew Ferdinando. Learn the practical Social Media skills you need to impact your business & your career.

"My time at the Insightful Academy has been invaluable, thanks to Dom, Andrew and my fellow marketers. Upon graduating the programme, I secured my first job within the digital marketing space after learning from industry experts and receiving the best digital marketing skills and knowledge. I would highly recommend the Academy to others. Dayna Pearce, Digital Marketer

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"The Insightful team have the most incredible social media marketing experience on top of being simply amazing individuals. We can highly recommend them to anyone in retail, from the CEO to the digital team. Juanita Neville -Te Rito, Director at Retail X

Who's it for?

The Business Owner

The Business Owner who is determined to grab marketing by the scruff of the neck and take ownership of social.

The Recent Graduate

A graduate recently out of Uni who wants to add professional rigour and structure to their social media work.

The Many Hats!

A member of your team who wears several hats, is keen as mustard and has been "given" the marketing.

About The Programme

Add Professional Rigour & Structure To Your Social Marketing

We designed this programme to be immersive. We want you to fully commit and dive in for 8 weeks.

We promise an interactive, engaging and knowledge filled experience with genuine impact for you and your business.

Week by week you'll build your Master Plan, a strategic document which will leave you with a holistic social media plan for your business.

You'll finish the programme with a comprehensive skillset and a certificate to prove it.

Delivered Live via Zoom, below is a sneak peak as to what you can expect ...

The Detail

17 modules over 8 weeks
Tues & Thurs, 10am to 12pm each week
Each module = 2 hrs
Facilitated Live By Zoom
Interactive sessions include slide decks, breakout rooms, guest speakers, examples galore, whiteboarding, homework & more
All modules recorded for easy catchup
Successful completion required for certificate

Key Topics Covered

Social Media Strategy
Brand Positioning
Content planning
Facebook strategy
Instagram strategy
LinkedIn strategy
TikTok strategy
Content design
Video Production
Google Analytics

Meet Your Instructors

Dom Hay
Ex Agency Principal
20 years in agencies spanning London, Sydney & Auckland with clients Unilever, Volvo & Virgin. And 5+ years training & coaching Social Marketing teams.

Andrew Ferdinando
Social Media Strategist
Having built and sold his own business in London, Andrew moved to NZ where he's spent the last 8 years coaching & advising companies on digital & social marketing strategy.

Louise Delaveau
Instagram Specialist
Social Marketer and Insta guru for brands through her agency, Bylou, Louise is also Head of Social Insights at Insightful.

James Gunson
Google Analytics Specialist
Super-smart ex-lawyer, James is operational lead at Search agency Insight Online, and expert in Paid Search and Google Analytics.

Testimonial